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I am a problem finder and a simplifier.
I think of an Experience Designer as an artisan, a modern craftsperson whose mission is to make useful and beautiful things that make people's lives simpler and better.
To complicate is simple, to simplify is complicated. Everybody is able to complicate. Only a few can simplify.
- Bruno Munari
Selected work
Conceiving the organisation's Experience Pillars
Achieve a common language and vision across the organisation on the customer experience and outcomes across all teams to guide all customer teams in their future roadmaps.
#DesignStrategy
Student portal overhaul
Customer-led continuous improvement of the student portal to address user pain points and reduce admin strain.
#UXDesign #Research #InformationArchitecture
Confidence to continue service blueprint
Understanding user journey, frontstage and backstage processes, supporting systems and data flow to guide experience enhancement and reduce student withdrawals.
#ServiceDesign
Agile design and test of an app
From blank canvas to app store in 10 sprints. Agile working masterclass.
#UXDesign
Audience-centred website redesign
Research-led strategic redesign based on audiences and Jobs To Be Done.
#InformationArchitecture #Research UXDesign
HCD-based CRM upgrade
An HCD-led approach moved the scope from a simple technology upgrade to a digital transformation, involving systems, processes and mindset.
#ServiceDesign
SaaS operational efficiency through UX
Using UX to enhance the operational efficiency of a CRM system, improve platform stability, and elevate user experience.
#UXReseach #UXDesign
Future state experience ideation and concept design
From insights to ideas, to concepts: the power of co-designing the ideal future state.
#ServiceDesign #UXDesign
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